CONCEPT & OVERVIEW
We built this brand-new product, the CX-3, upon a strong foundation formed by KODO design, SKYACTIV TECHNOLOGY, our cutting-edge human machine-interface (HMI) technologies, Mazda Proactive Safety, and other aspects of our new generation products. We carried forward and evolved that foundation as we pursued fresh, stereotype-free ways to heighten the values the CX-3 would offer to its users. The development process involved many challenges that were new for Mazda. In years to come, we will likely look back at the CX-3 as a turning point. Plus, we’ll be able to take pride in knowing that the CX-3 is a model with which we set a benchmark for a new era.
One of the CX-3’s key values is design that stimulates our progressive-minded target customer’s sense of priorities and aesthetics and, because it’s based on ideas that are not bound by existing forms and hierarchies, enables our target customers to express their individual lifestyles and personalities. We recognized at the outset that the design needed to embody freshness and beauty that would exceed our target customer’s expectations. So we looked beyond the existing concepts for body types (for instance, the hatchback and the SUV) and pursued stylish, progressive new possibilities for the KODO design language.
With the CX-3, we built upon the shared basic dimensions to create a radically new interior design that expresses a unique character and echoes the original exterior design in ways that befit a new genre. At the same time, we incorporated elements that give a sense of handcrafted quality. The interior design consists, like the exterior design, of simple forms that evoke motion and speed. We combined those forms to create a look of continuity.